Brand name and promotion in online shopping contexts
Year of publication: |
2009
|
---|---|
Authors: | Park, Minjung ; Lennon, Sharron J. |
Published in: |
Journal of fashion marketing and management. - Bingley : Emerald Group Publishing Limited, ISSN 1361-2026, ZDB-ID 2144075-X. - Vol. 13.2009, 2, p. 149-160
|
Subject: | Online-Handel | Online retailing | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | USA | United States |
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