Brand narratives : Content and consequences among heritage brands
Year of publication: |
2021
|
---|---|
Authors: | Pfannes, Christina ; Meyer, Caroline ; Orth, Ulrich R. ; Rose, Gregory M. |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2021, 11 (16.07.), p. 1867-1880
|
Publisher: |
Wiley |
Saved in:
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