Preservation, rejuvenation, or confusion? Changing package designs for heritage brands
Year of publication: |
2019
|
---|---|
Authors: | Orth, Ulrich R. ; Rose, Gregory M. ; Merchant, Altaf |
Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 36.2019, 9 (18.06.), p. 831-843
|
Publisher: |
Wiley |
Saved in:
Online Resource
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