Brand Page Attachment : An Empirical Study on Facebook Users’ Attachment to Brand Pages

by Barbara Kleine-Kalmer

Relevance of Social Networks for Brand Management -- Attachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.

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Year of publication:	2016 ; 1st ed. 2016
Authors:	Kleine-Kalmer, Barbara
Publisher:	Wiesbaden : Springer Fachmedien Wiesbaden
Subject:	User behavior \| Markenführung \| Brand management \| Social Web \| Social web \| Facebook \| Marke \| Kundenbindung \| Markentreue \| Kaufverhalten
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	Online-Ressource (XVII, 239 p. 40 illus, online resource)
Series:	Innovatives Markenmanagement SpringerLink / Bücher
Type of publication:	Book / Working Paper
Language:	English
Notes:	Relevance of Social Networks for Brand ManagementAttachment as Central Construct for the Measurement of Consumers’ Connections to Brand Pages in Social Networks -- Empirical Analysis and Validation of Consequences of Brand Page Attachment -- Identification of Antecedents of Brand Page Attachment.
ISBN:	978-3-658-12439-7 ; 978-3-658-12438-0
Other identifiers:	10.1007/978-3-658-12439-7 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014018546