Building customer engagement and brand loyalty through online social media : an exploratory study
Sombala Ningthoujam, Reshmi Manna, Vikas Gautam, Sandeep Chauhan
| Year of publication: |
2020
|
|---|---|
| Authors: | Ningthoujam, Sombala ; Manna, Reshmi ; Gautam, Vikas ; Chauhan, Sandeep |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 11.2020, 2, p. 143-160
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| Subject: | customer engagement | Facebook | online social media | brand loyalty | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2020.106846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012227519