Brand parody : a communication strategy to attack a competitor
Sylvie Jean
| Year of publication: |
2011
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|---|---|
| Authors: | Jean, Sylvie |
| Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 28.2011, 1, p. 19-26
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| Subject: | Marketingmanagement | Marketing management | Werbeplanung | Advertising planning | Humor | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009009748