Does store image influence demand for organic store brands?
Year of publication: |
2012
|
---|---|
Authors: | Ngobo, Paul-Valentin ; Jean, Sylvie |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 6, p. 621-628
|
Subject: | Lebensmitteleinzelhandel | Food retailing | Firmenimage | Corporate reputation | Handelsmarke | Store brand | Markenimage | Brand image | Bio-Lebensmittel | Organic food | Werbewirkung | Advertising effects | Kaufmotiv | Consumer motivation | Frankreich | France | 2004-2009 |
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