Brand Personality and Consumer Congruity : Implications for Advertising Strategy
Year of publication: |
2010
|
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Authors: | Khan, Bilal Mustafa |
Publisher: |
[2010]: [S.l.] : SSRN |
Subject: | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Persönlichkeitspsychologie | Personality psychology |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. 7, Nos. 1 & 2, pp. 7-24, March & June 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 21, 2010 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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