Brand personality and customer trust in community pharmacies
Year of publication: |
2011
|
---|---|
Authors: | Perepelkin, Jason ; Zhang, David Di |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 5.2011, 3, p. 175-193
|
Subject: | Pharmahandel | Pharmaceutical distributors | Beziehungsmarketing | Relationship marketing | Markenarchitektur | Brand architecture | Markenimage | Brand image | Wettbewerbsvorteil | Competitive advantage |
-
Singh, Jatinder Jit, (2012)
-
The concept of online corporate brand experience : an empirical assessment
Khan, Imran, (2016)
-
Sharifah Faridah Syed Alwi, (2014)
- More ...
-
Quality alone is not enough to be trustworthy : the mediating role of sincerity perception
Perepelkin, Jason, (2014)
-
Wilson, Grant Alexander, (2020)
-
Wilson, Grant Alexander, (2022)
- More ...