Quality alone is not enough to be trustworthy : the mediating role of sincerity perception
Year of publication: |
2014
|
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Authors: | Perepelkin, Jason ; Zhang, David Di |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 8.2014, 2, p. 226-242
|
Subject: | Service quality | Community pharmacy | Customer trust | Perceived sincerity | Service personality | Dienstleistungsqualität | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour |
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