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A social me? : soziale Identität als Werttreiber für das Sozialkapital von TV-Sendern
Förster, Kati, (2012)
Self-exposure in social media : teenagers' transmedia practices for the construction of a personal brand
Masanet, Maria-Jose, (2021)
How influencers' social media posts have an influence on audience engagement among young consumers
Fan, Fei, (2023)
Brand personality and its impact on brand feelings : a study among young television viewers
Rathnayake, C. V., (2008)