Motivating professional student behavior through a gamified personal branding assignment
Karen Robson
| Year of publication: |
2019
|
|---|---|
| Authors: | Robson, Karen |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. : Sage, ISSN 1552-6550, ZDB-ID 2020298-2. - Vol. 41.2019, 2, p. 154-164
|
| Subject: | gamification | gamified education | marketing education | mechanics | dynamics | emotions | personal branding | student incivility | Markenführung | Brand management | Studierende | Students | Persönlichkeitspsychologie | Personality psychology | Emotion | Betriebswirtschaftsstudium | Graduate business education | Motivation | Konsumentenverhalten | Consumer behaviour | Karriereplanung | Career development | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475318823847 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012113913