Brand Personality in Chile : A Combined Emic-Etic Approach
Year of publication: |
2015
|
---|---|
Authors: | Olavarrieta, Sergio |
Other Persons: | Friedmann, Roberto (contributor) ; Manzur, Enrique (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Chile | Markenimage | Brand image | Markenführung | Brand management |
Extent: | 1 Online-Ressource (26 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Estudios de Administración, Vol. 17, No. 1, 25-50, 2010 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 4, 2015 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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