Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Year of publication: |
2014
|
---|---|
Authors: | Giraldi, Angelo ; Cesareo, Ludvica |
Published in: |
Tourism and hospitality research : the surrey quarterly review. - London [u.a.] : Sage Publ., ISSN 1467-3584, ZDB-ID 2249125-9. - Vol. 14.2014, 4, p. 197-205
|
Subject: | Consumer behaviour | destination branding | destination image | destination management | destination measurement | Rome | tourist behaviour | Tourismus | Tourism | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Tourismusregion | Tourism destination |
-
Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka, (2021)
-
Lee, Kwang-Ho, (2016)
-
Sharma, Pramodita, (2018)
- More ...
-
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria, (2012)
-
Giraldi, Angelo, (2012)
-
Giraldi, Angelo, (2015)
- More ...