Brand placement : new perspectives and a comprehensive definition
Year of publication: |
2014
|
---|---|
Authors: | Kandhadai, Ravi ; Saxena, Rajan |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 14.2014, 3, p. 231-244
|
Subject: | Brand placement definition | Product placement | Content analysis | Distinct values | Marketing communication tool | Disruptive innovation | India | Product Placement | Indien | Marketingmanagement | Marketing management | Markenführung | Brand management | Werbewirkung | Advertising effects |
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