Brand Policy and Brand Equity
Year of publication: |
2000
|
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Authors: | Brondoni, Silvio |
Published in: |
Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2000, 1 Brand Equity, 2
|
Publisher: |
University of Milano-Bicocca |
Subject: | Brand | Trade Mark | Brand Equity | Brand Value | Brand Image | Brand Awareness | Brand Identity | Brand Policy | Product-Brand Policy | Umbrella-Brand Policy | Brand Portfolio DOI:http://dx.doi.org/10.4468/2001.1.02brondoni |
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