A study of the loyalty-building process for mobile data service usage in Korea
Year of publication: |
2011
|
---|---|
Authors: | Kim, Chung Koo ; Fife, Elizabeth ; Jun, Mina ; Soh, Lejun Sheryl ; Lee, Sunnyoung |
Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 9.2011, 1/2, p. 44-62
|
Subject: | Mobilkommunikation | Mobile communications | Mobiltelefon | Mobile phone | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Südkorea | South Korea | USA | United States |
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