Brand positioning : connecting marketing strategy and communications
Erik Kostelijk, Karel Jan Alsem
| Year of publication: |
2020
|
|---|---|
| Authors: | Kostelijk, Erik ; Alsem, Karel Jan |
| Publisher: |
London : Routledge, |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Marketing | Marketingstrategie | Kommunikationsstrategie |
Online Resource
| Extent: | 1 Online-Ressource (vii, 254 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverzeichnis: Seite 243-246 |
| ISBN: | 978-0-429-28582-0 ; 978-1-000-02506-4 ; 978-1-000-02494-4 ; 978-1-000-02500-2 ; 978-0-367-25011-9 ; 978-0-367-25019-5 |
| Other identifiers: | 10.4324/9780429285820 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180803