Brand Positioning of Green Cars : A Correspondence Analysis Approach
Year of publication: |
2016
|
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Authors: | Mohan Raj, Prasanna |
Other Persons: | Siddique, Sameen Mohammed (contributor) ; Ramesh, Niranjan (contributor) |
Publisher: |
[2016]: [S.l.] : SSRN |
Subject: | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Kfz-Industrie | Automotive industry | Multivariate Analyse | Multivariate analysis | Markenimage | Brand image |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. XI, No. 3, September 2014, pp. 7-18 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 10, 2015 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
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