Brand positioning of green cars : a correspondence analysis approach
Year of publication: |
2014
|
---|---|
Authors: | Mohanraj, M. Prasanna ; Siddique, Saneen Mohammed ; Ramesh, Niranjan |
Published in: |
The IUP journal of brand management : IJBRM. - Hyderabad : IUP Publ., ZDB-ID 2576844-X. - Vol. 11.2014, 3, p. 7-18
|
Subject: | Markenführung | Brand management | Kraftfahrzeug | Motor vehicle | Kfz-Industrie | Automotive industry | Multivariate Analyse | Multivariate analysis | Markenimage | Brand image |
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