Brand positioning using multidimensional scaling technique : an application to herbal healthcare brands in Indian market
Kanupriya Adlakha and Sanjeev Sharma
| Year of publication: |
2020
|
|---|---|
| Authors: | Adlakha, Kanupriya ; Sharma, Sanjeev Kumar |
| Published in: |
Vision : the journal of business perspective. - London [u.a.] : Sage Publ., ISSN 2249-5304, ZDB-ID 2220768-5. - Vol. 24.2020, 3, p. 345-355
|
| Subject: | Brand Positioning | Perception Mapping | MDS | Herbal Healthcare | Indien | India | Markenführung | Brand management | Gesundheitsversorgung | Health care | Markenimage | Brand image | Gesundheitswesen | Health care system |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972262919850930 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287447