Brand preference affects the threshold for perceptual awareness
Thomas Zoëga Ransøy and Martin Skov
| Year of publication: |
2014
|
|---|---|
| Authors: | Ransøy, Thomas Zoëga ; Skov, Martin |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 1, p. 1-8
|
| Subject: | Markenimage | Brand image | Wahrnehmung | Perception | Emotion | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255555