Brand respect : conceptualization, scale development and validation
Year of publication: |
2021
|
---|---|
Authors: | Jahanvi, Jahanvi ; Sharma, Meenakshi |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 132.2021, p. 115-123
|
Subject: | Brands | Love | Lovemark | Respect | Scale development | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Messung | Measurement |
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