Brand Revolution: Rethinking Brand Identity
| Year of publication: |
2014
|
|---|---|
| Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 23.2014, 3, p. 241-241
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Brand Management | A structure for reviewing brand identity | New thinking in Brand Management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review-article |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2013-0330 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014897008