Brand Risk: Adding Risk Literacy to Brand Management
Year of publication: |
2009
|
---|---|
Authors: | Green, Robert D. |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 18.2009, 2, p. 159-160
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Modeling | Risk management |
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