Brand royalty : how the world's top 100 brands thrive & survive
Matt Haig
| Year of publication: |
2004
|
|---|---|
| Authors: | Haig, Matt |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Brand name products |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VI, 314 S. : Ill. 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Internet-Ausg. u.d.T.: Brand royalty |
| ISBN: | 0-7494-4257-3 |
| Source: |
Persistent link: https://www.econbiz.de/10004132568