Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Terry Smith
| Year of publication: |
2011
|
|---|---|
| Authors: | Smith, Terry |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 1, p. 25-40
|
| Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009233548