The existential consumption paradox : an exploration of meaning in marketing
Year of publication: |
2007
|
---|---|
Authors: | Smith, Terry |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 7.2007, 4, p. 325-341
|
Subject: | Konsumentenverhalten | Consumer behaviour | Erkenntnistheorie | Epistemology | Marktforschung | Market research |
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