Brand signalling : an antecedent of employee brand understanding
Year of publication: |
May 2018
|
---|---|
Authors: | Karanges, Emma ; Johnston, Kim A. ; Lings, Ian ; Beatson, Amanda T. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 25.2018, 3, p. 235-249
|
Subject: | Brand signalling | Signalling theory | Brand promise | Employees | Brand understanding | Markenführung | Brand management | Signalling | Markenartikel | Brand | Markenimage | Brand image | Arbeitskräfte | Workforce |
-
Piehler, Rico, (2018)
-
Piehler, Rico, (2016)
-
Moorman, Christine, (2024)
- More ...
-
Tactics to deter deviant consumer behavior : a research agenda
Dootson, Paula, (2018)
-
Dootson, Paula, (2016)
-
Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula, (2017)
- More ...