Where do consumers draw the line? : factors informing perceptions and justifications of deviant consumer behaviour
Year of publication: |
June 2016
|
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Authors: | Dootson, Paula ; Johnston, Kim A. ; Beatson, Amanda ; Lings, Ian |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 7/8, p. 750-776
|
Subject: | Consumer | deviant | threshold | neutralisation | qualitative | deterrence | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception |
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