Brand Singapore : nation branding in a world discrupted by COVID-19
Year of publication: |
2021 ; Third edition
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Authors: | Koh, Buck Song |
Publisher: |
Singapore : Marshall Cavendish Business |
Subject: | Country brand | Reputation | Herkunftsbezeichnung | Designation of origin | Singapur | Singapore |
Description of contents: | Table of Contents [gbv.de] |
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Analysis of the influence of reputation, identity and image on the country brand
Revilla Camacho, Maria Angeles, (2022)
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Wongtada, Nittaya, (2012)
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Glamheden, Anna Helena, (2006)
- More ...
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Brand Singapore : how nation branding built Asia's leading global city
Koh, Buck Song, (2011)
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Brand Singapore : nation branding in a world disrupted by Covid-19
Koh, Buck Song, (2020)
- More ...