Brand specific leadership : on its effects and trainability
Year of publication: |
2008
|
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Authors: | Morhart, Felicitas |
Subject: | Führung | Organisationsverhalten | Kundenorientierung | Markenpolitik |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [gbv.de] |
Extent: | V, 133 S. : Ill., graph. Darst. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
Language: | English |
Thesis: | St. Gallen, Univ., Diss., 2008 |
Classification: | Marketing |
Source: |
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Koof, Christian, (2015)
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