Brand-specific leadership : turning employees into brand champions
Year of publication: |
2009
|
---|---|
Authors: | Morhart, Felicitas M. ; Herzog, Walter ; Tomczak, Torsten |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 5, p. 122-142
|
Subject: | Firmenimage | Corporate reputation | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Führungsstil | Leadership style | Arbeitspsychologie | Organizational psychology | Korrelation | Correlation |
-
Markenorientierte Mitarbeiterführung
Tomczak, Torsten, (2008)
-
Jain, Naveen, (2022)
-
Jawad, Muhammad, (2023)
- More ...
-
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M., (2011)
-
Brand-Specific Leadership: Turning Employees into Brand Champions
Morhart, Felicitas M., (2009)
-
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M., (2011)
- More ...