Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Year of publication: |
October 2018
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Authors: | Vallaster, Christine ; Wallpach, Sylvia von |
Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 47.2018, 5, p. 984-1006
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Subject: | branding | strategy-as-practice | stakeholder | co-creation | nonprofit context | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Stakeholder | Kundenintegration | Customer integration | Nonprofit-Marketing | Nonprofit marketing |
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