BRAND STRATEGY - Logo Land: Theme park or factory? Do you know what your logo really adds to your brand? Will a new logo be worth the price? Yes, you can measure it!
Year of publication: |
2005
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Authors: | Passikoff, Robert |
Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - Vol. 40.2005, 5, p. 16-17
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