Predicting market success : new ways to measure customer loyalty and engage customers with your brand
Robert Passikoff
| Year of publication: |
2006
|
|---|---|
| Authors: | Passikoff, Robert |
| Publisher: |
Hoboken, NJ : John Wiley & Sons |
| Subject: | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Marketing | Performance-Messung | Performance measurement | Markenpolitik | Kundenbindung | Kundentreue |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 242 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index 0609 |
| ISBN: | 0-470-04022-X ; 978-0-470-04022-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003321111