Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Year of publication: |
2010
|
---|---|
Authors: | Rossiter, John R. |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 18.2010, 1, p. 36-40
|
Subject: | Markenartikel | Brand | Wahrnehmung | Perception | Frühstückszerealien | Breakfast cereals | Konsumentenverhalten | Consumer behaviour |
-
Brand-supermarket demand for breakfast cereals and retail competition
Chidmi, Benaissa, (2007)
-
Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K., (1998)
-
Romanian brands awareness among young people : the case of common food products
Ţimiraş, Laura Cǎtǎlina, (2016)
- More ...
-
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, Jon Scott, (2011)
-
Children and “junk food” advertising: Critique of a recent Australian study
Rossiter, John R., (2019)
-
A critique of prospect theory and framing with particular reference to consumer decisions
Rossiter, John R., (2019)
- More ...