Building a comprehensive model to investigate factors behind switching intention of high-technology products
Cristelle Msaed, Sam O. Al-Kwifi and Zafar U. Ahmed
| Year of publication: |
2017
|
|---|---|
| Authors: | Msaed, Cristelle ; Al-Kwifi, Sam O. ; Ahmed, Zafar U. |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 2, p. 102-119
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| Subject: | Perceived ease of use | Brand switching | Theory of planned behaviour | Perceived usefulness | Switching intention | Consumer acceptance of technology | Smartphone industry | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Innovationsakzeptanz | Innovation adoption | Mobiltelefon | Mobile phone | Hochtechnologie | High technology | Innovationsdiffusion | Innovation diffusion | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-06-2015-0915 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011700703