Brand trait transference: When celebrity endorsers acquire brand personality traits
Year of publication: |
2014
|
---|---|
Authors: | Arsena, Ashley ; Silvera, David H. ; Pandelaere, Mario |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 7, p. 1537-1543
|
Publisher: |
Elsevier |
Subject: | Endorsers | Branding | Traits | Associations | Transference | Attributions | Trait inferences |
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