Brand user profiles seldom change and seldom differ
Year of publication: |
December 2017
|
---|---|
Authors: | Anesbury, Zachary ; Winchester, Maxwell ; Kennedy, Rachel |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 4, p. 523-535
|
Subject: | Consumer behavior | Consistency | Segmentation |
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