Smart grocery shopper segments
Kelly Green Atkins, Archana Kumar, and Youn-Kyung Kim
| Year of publication: |
January-February 2016
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|---|---|
| Authors: | Atkins, Kelly Green ; Kumar, Archana ; Kim, Youn-Kyung |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 28.2016, 1, p. 42-53
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| Subject: | Cluster analysis | consumer behavior | grocery shopping | smart shopping | segmentation | Konsumentenverhalten | Consumer behaviour | Lebensmitteleinzelhandel | Food retailing | Clusteranalyse | Lebensmittelhandel | Food trade | Marktsegmentierung | Market segmentation | Online-Handel | Online retailing | Einkaufsverhalten | Shopping behaviour | Zielgruppe | Target group |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2015.1082080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011459981