Brand valuation : an innovative approach based on the risk difference
Year of publication: |
2021
|
---|---|
Authors: | Skalický, Roman ; Meluzín, Tomáš ; Zinecker, Marek |
Published in: |
Oeconomia Copernicana. - Olsztyn, Poland : Institute of Economic Research, ISSN 2353-1827, ZDB-ID 2754520-9. - Vol. 12.2021, 1, p. 159-191
|
Subject: | brand valuation | valuation methods | risk difference | Net Present Value | NPV | IRR | Markenimage | Brand image | Unternehmensbewertung | Firm valuation | Dynamische Investitionsrechnung | Dynamic investment appraisal |
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