The value relevance of brand valuation
Year of publication: |
December 2017
|
---|---|
Authors: | Bagna, Emanuel ; Dicuonzo, Grazia ; Perrone, Andrea ; Dell'Atti, Vittorio |
Published in: |
Applied economics. - Abingdon : Routledge, ISSN 0003-6846, ZDB-ID 280176-0. - Vol. 49.2017, 58, p. 5865-5876
|
Subject: | Brand valuation | value relevance | intangible assets | valuation methods | stock market | Immaterielle Werte | Intangible assets | Unternehmensbewertung | Firm valuation | Markenführung | Brand management | Markenimage | Brand image | Börsenkurs | Share price | Bewertung | Evaluation | Bilanzielle Bewertung | Accounting valuation | Unternehmenswert | Firm value |
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