Brand value in real estate : the financial contribution of property brands
Year of publication: |
2013
|
---|---|
Authors: | Ankenbrand, Bernd H. ; Mussler, Sven ; Mussler, Timo |
Published in: |
Branded spaces : experience enactments and entanglements. - Wiesbaden : Springer VS, ISBN 3-658-01560-8. - 2013, p. 109-119
|
Subject: | Immobilienwirtschaft | Real estate industry | Markenwert | Brand equity |
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