Branded spaces : experience enactments and entanglements
[Karlshochschule, International University]. Stephan Sonnenburg; Laura Baker (ed.)
| Year of publication: |
2013
|
|---|---|
| Other Persons: | Sonnenburg, Stephan (ed.) |
| Institutions: | Karlshochschule (contributor) |
| Publisher: |
Wiesbaden : Springer VS |
| Subject: | Standortmarketing | Place marketing | Immobilienwirtschaft | Real estate industry | Markenführung | Brand management | Markenpolitik | Raum |
| Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] ; Description [loc.gov] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 286 S Ill., graph. Darst., Kt 21 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Zusätzliches Online-Angebot unter DOI: 10.1007/978-3-658-01561-9. - Literaturangaben Enth. 17 Beitr. Places and PossibilitiesThe 4D Model of Place Brand Management / Melodena Stephens Balakrishnan, Greg Kerr Architecture and the Destination Image: Something Familiar, Something New, Something Virtual, Something True / Jan Specht Branding Views Marketing: Lessons to Learn for Destination Management / Prof. Dr. Werner Gronau PhD, Nicholas Adjouri The Possibility of a Social Imaginary: Public Housing as a Tool for City Branding / Michael Klein, Andreas Rumpfhuber Facts and FiguresCorporate Branded Spaces: A Glance at Today's Diversity and Some Historic Origins / Prof. Dr. Louise Bielzer Brand Value in Real Estate: The Financial Contribution of Property Brands / Prof. Dr. Bernd Ankenbrand, Sven Mussler, Timo Mussler Naming Rights for Sports Stadiums: Sponsor versus ClubWho Makes the Proper Brand? / Thomas Bezold Senses and SensualitiesThe Branded Experience: Decoding the Spatial Configuration of Flagship Stores / Garyfalia Palaiologou, Alan Penn Applying Theory of Branding Synergy on Consumer Experience and Spatial Design: A Case Study / Erica Liu Heimatklänge: The Conceptual Design of Branded Spaces by Means of Sonic Branding / Dr. Sonja Kastner Stories and SituationsSouth Tyrol: Destinations Can Be Brands Too / Christoph Engl A Guggenheim in Every City? / Prof. Dr. Antti Vihinen AAALBANIA: Possibilities and Limitations of Nation Branding Using the Example of Albania / Jörg Dauscher, Frank Otto Dietrich, Ralf Schmidt-Bleeker Critiques and ConsequencesBranded Space; Branded Consumers: Spaces for Consumption and the Uncomfortable Consequences of Complicit Communality / Steven Miles Cannibal Architecture Hates BANANAs: Post-Communist Rebranding of Historical Sites / Florin Mureşanu, Monica Mureşanu Syntax of Intervention in Historically Significant Public Open Urban Spaces / Stefanie Leontiadis PhD Branding as Enabling Knowledge Creation: The Role of Space and Cognition in Branding Processes / Markus F. Peschl, Thomas Fundneider. |
| ISBN: | 3-658-01560-8 ; 978-3-658-01560-2 ; 978-3-658-01561-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010126486