Brand Value in Social Interaction
Year of publication: |
2007
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Authors: | Kuksov, Dmitri |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 53.2007, 10, p. 1634-1644
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