Endogeneity and individual consumer choice
Dmitri Kuksov and J. Miguel Villas-Boas
| Year of publication: |
2008
|
|---|---|
| Authors: | Kuksov, Dmitri ; Villas-Boas, J. Miguel |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 6, p. 702-714
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Monte-Carlo-Simulation | Monte Carlo simulation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003794443