Brand value with reference to Maruti Service Masters, Chennai
Krishnakumar, T., V. Ambuli and Mohamed Tharik
| Year of publication: |
July-December 2017
|
|---|---|
| Authors: | Krishnakumar, T. ; Ambuli, V. ; Tharik, Mohamed |
| Published in: |
Journal of international economic review. - New Delhi : Serials Publ., ISSN 0975-2072, ZDB-ID 2426972-4. - Vol. 10.2017, 2, p. 187-195
|
| Subject: | Brand | Brand value | Customer retention | Customer Loyalty | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Kundenwert | Customer value | Kundenbindung |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011924271