Brand vs. wild : building resilient brands for harsh business environments
by Jonathan David Lewis
| Year of publication: |
2017
|
|---|---|
| Authors: | Lewis, Jonathan David |
| Publisher: |
New York, NY : Bibliomotion |
| Subject: | Markenführung | Brand management | Produktmanagement | Product management |
| Description of contents: |
Introduction -- Lost -- Afraid -- Adrift -- Wild -- Savage -- Stop -- Orient -- Focus -- Flow -- Adapt -- Do -- Conclusion
Table of Contents [gbv.de]
|
Online Resource
| Extent: | xvi, 198 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-138-73601-6 ; 978-1-315-18617-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011625770