Branded: Branding in Sport Business
Year of publication: |
2011
|
---|---|
Authors: | McGinnis, Lee |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 20.2011, 7, p. 559-560
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Branding | Sports branding | Brand management | Entrepreneurship | Ethics |
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